End of Year Giving 

Take the uncertainty and guesswork out of your end of year giving campaign. 
Using techniques honed over 15 years of running successful end of year campaigns, this guide offers you comprehensive, donation-maximizing tips and tools to make the most of the most philanthropic time of the year. 
Field Guide: End of Year Giving includes:
  • 29 pages of tools and tips

  • Plug-and-play templates

  • A high-return Giving Tuesday plan guaranteed to increase donations

  • Month-specific action plans (October through January!)

  • Goals, roles, & processes to empower your entire team 

  • Customizable Canva templates for emails and mailer

This game-changing guide is full of resources designed to make your life easier.
We've included our best tips for...
  • Giving Tuesday
  • Small Business Saturday
  • Thanks-Giving Communication
  • Statement Mailers
  • High-Impact Emails
  • Supporter Thank Yous
  • Start-of-Year CEO Address

...and much more!

Get the Guide!


What customers are saying...

"Impact Partners' Field Guide: End of Year Giving is the quintessential handbook for how to organize a year-end giving campaign. The step-by-step monthly tips helped me create a strategic plan to share with my team and the Canva templates take away the guesswork of how to design the emails. I have implemented a version of this EOY Field Guide for the past 5 years and I feel like the additional ideas and recommendations this year will elevate our 2021's EOY Giving Campaign to the next level. Using this Field Guide has definitely increased my confidence and given me some new strategies to implement."

- Robin Kaplan

CEO, San Diego Breastfeeding Center Foundation

"We LOVED what Impact Partners put together for our end of year holiday campaign. They told me that we would get a 40% increase over the previous year's donations, and that's exactly what we got." 

- Christie Owens

Director of Operations, Watts of Love

"I wish I had a guide like this for every aspect of my business. The checklists and fillable forms are the perfect way to not only focus our attention on what's most important, but to walk away with something usable that moves us forward. Impact Partners did all the work so all we have to do is apply what we know and that is invaluable during this hectic time of year."

- Angelina Giovannini

Founder & CEO, 

Empathy in Nature Project

"In my 30 years as a Director of Development, I've never seen such a clear, high-ROI plan for Giving Tuesday. Those tips alone make this guide well worth the cost.”

- Debbie King

Director of Development, Retired

Field Guide:

End of Year Giving 

A gift that pays for itself. 

Get the Guide!